Should a new Phuket condo project start preparing for AI search before or after launch?
Start before launch. Buyers research a new project the moment they hear its name, and AI answers are built from whatever exists online by then, such as agent posts and early rumours. Publishing verified facts at pre-launch, then updating them at each milestone, gives AI your version from the start. New pages take time to be picked up, so earlier is better.
- Before launch: publish the confirmed basics — developer, location, project type, approval status — and mark what is not final yet.
- At launch: add prices, unit types and payment terms, with the date, in every language you sell in.
- During construction: update progress and the completion date on a schedule, so AI and agents do not keep repeating an old timeline.
- After handover: keep the information up for resales, rentals and your next project — buyers check a developer's track record.
- Tafei's free business assessment shows what AI already says about the project name and suggests what to publish first.
We improve the chance of being cited by AI; we do not guarantee citations, leads or sales. Formal quotes are definitive.