How to do marketing in the AI era
In the AI era more people ask an AI before deciding, so marketing gains a layer: not just being seen by people, but being read and recommended by AI. The move is to turn your products, services, and FAQs into content AI can read and cite, while still doing video, social, and traditional search well.
- Write for both people and AI — clear structure, answer first, with sources.
- Video still matters: one good film serves the website, social, and sales at once.
- Do not bet on one platform: cover AI assistants, search, and social channels together.
- Let data lead: track crawler fetches, AI-citation trends, and real referrals.